Privacy Policy

At Active Auto, we believe in respect, honesty, and clarity when it comes to your personal information. We know trust is earned, so this Privacy Policy explains what data we collect, how we use it, who we share it with, and what choices you have. This is us speaking plainly, not legalese.

1. Who We Are & Why This Matters

Active Auto is an automotive workshop, service & warranty provider operating in Dubai, UAE. We offer vehicle servicing, diagnostics, body work, paint, warranty plans, and related customer interactions. Because we work closely with vehicle owners and collect specific personal details to serve you, we must handle your data carefully. UAE’s Personal Data Protection Law (Federal Decree‑Law No. 45 of 2021) governs how we collect, use, share, and protect your data.

2. What Information We Collect

We collect data in several ways: from you directly, automatically when you use our website or services, and from third parties (where needed). We gather only what is necessary for the purposes described below.

A. Data You Give Us

When you book a service, register a warranty, get in touch, or otherwise use our services, you may provide:
Your name, address, phone number, and email

  • Details about your vehicle: make, model, registration number, service history
  • Payment and billing information (if needed)
  • Warranty preferences, eligibility details
  • Any notes or communications you share about vehicle issues, damage, or required work

B. Data Collected Automatically

When you interact with our website, app, or online tools, we may collect:

  • Device information (type, browser, operating system)
  • IP address, timestamps (when you visit, how long)
  • Pages you browse, settings, clicks, form usage
  • Cookies or similar tracking tools to remember your preferences and help the site work better

C. Data From Other Sources

Sometimes we may receive personal data from trusted partners or public sources (for example, vehicle history databases, insurance providers, or credit checks), where necessary for providing warranty or service. We will tell you when we do this, usually at the time we collect or shortly after.

3. How We Use Your Data

We use the information we collect for specific, clear reasons. We won’t use your data for anything unrelated without your permission.

Some of the reasons include:

  • Service delivery: To schedule repairs, perform diagnostics, carry out maintenance or body work, paint, etc.
  • Warranty administration: To register your vehicle, determine eligibility, inspect, approve warranty claims, etc.
  • Communication: To send you service reminders, follow‑ups, respond to inquiries, and share updates relevant to your vehicle or your warranty.
  • Payments and billing: To process payments, issue invoices, manage refunds, or make adjustments.
  • Improvement: To understand how customers use our services and website, so we can improve both. This includes analysing patterns, fixing bugs, and improving tools.
  • Legal or compliance: To comply with UAE laws (including PDPL), resolve disputes, enforce our terms, protect rights or property.
If we ever want to use your data for marketing (promotions, special offers, etc.), we’ll ask you clearly whether that’s okay. If you say no, we will respect that.

4. Our Legal Basis for Processing

Under the UAE’s PDPL, data may be processed lawfully only when specific legal bases apply. For us, those include:

  • Your consent (when you agree to a service or opt in to marketing)
  • Performance of a contract or to take steps before entering into a contract (for example, arranging a service or warranty)
  • Compliance with legal obligations (such as record‑keeping under UAE law)
  • Our legitimate interests (for example, improving our services, maintaining the security of our website), provided your rights are respected

5. Sharing Your Information

We do not sell your personal data. We only share it under certain circumstances.

We may share your data with:

  • Service providers or contractors who help us run parts of our business: payment processors, diagnostic tools, logistics, and warranty management providers, but only for the purpose for which you provided the data.
  • Third‑party partners for warranty or vehicle history checks (if you requested that service).
  • Legal or regulatory authorities, when required under law, or to protect our rights or yours.
  • Business transactions: In case Active Auto merges, is acquired, or sells part of the business, your data may be transferred (but under terms that respect this Privacy Policy).
In all these cases, we require that those parties agree to protect your data at least as strictly as we do.

6. International Transfers

If any of your personal data is transferred outside the UAE (for example, to servers or service providers in other countries), we’ll ensure it is protected with appropriate safeguards either via legal agreements, security measures, or if the destination has adequate data protection laws. We will inform you about cross‑border transfers when required by law.

7. How We Protect Your Data

Security matters deeply to us. We maintain technical and organizational measures to protect against unauthorized access, disclosure, loss, or alteration of your data. Examples include:
  • Secure servers, encryption where appropriate
  • Access controls (only authorised staff can see specific info)
  • Regular reviews of our data handling practices
  • Staff training to ensure they understand the importance of protecting your personal information
Even with all this, no system can guarantee perfect security. If there is ever a breach or risk, we will act as quickly as possible to contain, investigate, notify you if required by law, and prevent future issues.

8. Data Retention

We keep your personal information only as long as needed for the reasons we collected it, and in line with legal and regulatory obligations. Once your data is no longer needed, we’ll either delete it or anonymize it so it’s no longer personally identifiable.

For example:

  • Records related to your warranty or service will be kept for a period required by law or for warranty support.
  • Marketing preferences or opt‑ins are retained until you withdraw consent.
  • Logs or analytics data may be kept for shorter periods, sufficient for improvement and security monitoring.

9. Your Rights

Under the UAE PDPL, you have certain rights regarding your personal data. You can:

  • Ask for access: see what data we hold about you
  • Rectify: correct inaccurate or incomplete data.
  • Erase: ask us to delete your data (where allowed by law)
  • Restrict processing: limit how we use your data in some instances.
  • Object: especially for marketing or processing based on legitimate interest
  • Data portability: move your data to another service increasingly (if technically feasible)

Withdraw consent: if you previously consented, you can withdraw it at any time; this won’t affect data processed before withdrawal.

To exercise any of these rights, contact us using the details below. We may need to verify your identity before acting on requests (to protect you).
If you believe your rights under PDPL are not respected, you also have the right to complain to the UAE Data Office.

10. Cookies & Tracking

We use cookies and similar technologies on our website for:

  • Remembering your preferences (language, login status, etc.)
  • Improving site performance and security
  • Analytics (to see how people interact with the site)

Sometimes, for targeted communications or marketing (only with your consent where required)
You can disable or delete cookies through your browser settings, but note that some parts of the website may stop working correctly if essential cookies are blocked.

11. Children’s Privacy

We do not knowingly collect personal data from children under 18. If we learn we have done so by mistake, we’ll delete that information as soon as possible. If you believe we have any information from or about a child under 18, please contact us, and we will address it.

12. Changes to This Policy

We may update this Privacy Policy from time to time (for example, if the law changes, or we change how our business works). When we do, we’ll adjust the “Last Updated” date at the top. If there is any significant change, we’ll try to inform you in a visible way (via email, or through notices on our site).

13. Contact Us

If you have any questions, concerns, or requests about your personal data, your rights, or this Privacy Policy, here’s how to reach us:
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